“From Battle Creek….”
“Good-bye Robert McNamara” from Renee Ashley Baker
U.S. Secretary of Defense, Robert McNamara
Breakfast cereal is now a $9 billion dollar business. But back in the day, when John Harvey Kellogg set out on a national health crusade, cereal had a more select fan club. In the late 1890s, Kellogg and other Seventh Day Adventists cooked up the first batch of cornflakes in his Battle Creek, Michigan, laboratory…. But breakfast -in-a-box really took off in 1949, after the Chairman of Kellogg’s happened to share a ride with with legendary adman Leo Burnett. Soon after the men joined forces to market cereal directly to kids. (Brightly packaged boxes helped–Norman Rockwell designed the one above, which hit store shelves in 1955–as did big spending on some of the earliest color TV commercials).*
P.S. ABOUT RENEE ASHLEY BAKER’S FATHER….
Renee Ashley Baker’s father (Mr. Ashley) was a “LION”. He received “Good Service/Good Conduct Medals” from the U.S. Army. Renee Ashley Baker’s father (Mr. Ashley) also received a written “commendation” from President John F. Kennedy. Renee Ashley Baker’s father (Mr. Ashley) was also a “Mason”. Renee Ashley Baker’s father (Mr. Ashley) was also a “Seventh Day Adventist”….
*Special Thanks: Reader’s Digest (for passage on John Harvey Kellogg)